Kusch+Co: PAST – PRESENT – FUTURE

Mailand, Italy
Photo © Michael Jungblut
Photo © Michael Jungblut
Photo © Michael Jungblut
Photo © Michael Jungblut
Interior Designers
ATELIER BRÜCKNER
Location
Mailand, Italy
Year
2012

Milan Design Week – An installation in the form of stage scenery places the design classics from Kusch+Co in a context of new products. About 50 chairs are presented chronologically under spotlights in an exhibition area of 180 square metres. The historical chair models, featured by red accents and suspended in front of a mirror wall, form a gallery of ancestors, which continues in rows of current chairs on the parquet. The visitors themselves are integrated into the staged setting, standing together with the chairs on the stage, and are invited to take a seat. The stage becomes the auditorium. Films ties the seating items into narrations. In these short films, the visitor experiences the chairs as protagonists. They become active, changing their role from a prop to the main actor. The six to seven metre-high mirror reflects these stories into the installation. The narrative space becomes a living setting.

Awarding Authority
Kusch+Co

Square measure
180 sqm

Planning
Concept, stall design, scenography

Film
with M.A.R.K. 13
Stuttgart

Photography
Michael Jungblut

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Magazine

Other Projects by ATELIER BRÜCKNER

TRUMPF Besucherforum
Ditzingen, Germany
Loki Schmidt Haus
Hamburg, Germany
DARWINEUM
Rostock, Germany
Shanghai Auto Museum – Collection Pavilion
Shanghai, China
„La moneta dell` Italia unita“
Rome, Italy